Lasoft provides smart IT solutions, based on skill, commitment and passion. We work hard to make your dream – the art of the digital: individual, emotional, clever. We know that whatever the mind of man can conceive and believe, it can achieve.
The company was launched in 2013 by a team of professionals from Israel, Russia, Belarus and Ukraine. With a vast background of scientific research, corporational experience and venture practice, we are devoted to provide you with individual IT solutions for your business, hobby or dream.
We strongly believe that great ideas start from passion, enthusiasm and spirit of adventure. In the age of GOOGLE, FACEBOOK, BIG DATA and Internet of Things any enterprise needs a close and professional IT guidance, in order to ensure success, recognition, commercial advantage and customer loyalty.
years of experience
projects under work
President, Poonica group
With a vast experience in Public, Government and Investors’ relations, Michael is responsible for the macro level strategy and company development.
With a vast experience at Vertical Place, Alexa and Forex group, Michael’s role is to assure the successful execution of all technical aspects of the company. As well, Michael is responsible for our developers, service offerings and scientific research.
Ilya had previously worked on different positions for Ernst & Young and BDO International. He is a graduate of Tel-Aviv University in Israel.
UX / UI Expert
Multi expertise in complex web projects establishing and production
Proficiency in UX and conversion marketing
Web Front-End design and implementation
Advertisement and Sales
Strong influencing and negotiation skills
Experience in web design implementation
Creating deliverables for the entire design process
Defining strategy in design and process for the UX
team across platforms and products
Identifying, establishing and promoting UX best practices
Identifying, collecting, and analyzing data for user
behavior optimality modeling (embracing web metrics and customer
Andrey Bashkin has graduated from Bezalel-Academy of Art and Design, Jerusalem (B.Des). He has served as a Head of Design at a number of startup companies and IBA.
Head, Business Development
With a an experience at the World Bank, the Israeli Ministry of Finance and the private sector, Tamar is responsible for our business development. She holds Master of Finance from the MIT Sloan School of Management, USA.